New Study on Monetizing Digital Media: Trends, Key Insights and Strategies that Work

MONTREAL, Nov. 10, 2014

The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) releases Monetizing Digital Media: Trends, Key Insights and Strategies that Work, an examination of recent trends and key models being used to monetize digital media content. The study was conducted by Communications MDR and authored by Maria De Rosa and Marilyn Burgess, with the support of the Canada Media Fund (CMF), the Ontario Media Development Corporation (OMDC), the Bell Fund, the National Film Board (NFB) and the Department of Canadian Heritage.

Integrating key insights by industry leaders and examples of successful monetization models and strategies being used by Canadian companies, the report provides an overview and analysis of recent global trends and key models being used to monetize digital media content. As stated in the report, digital media are being monetized in a rapidly evolving and complex ecosystem requiring a sophisticated understanding of consumer behaviour as well as an appetite for experimentation and risk.

“Understanding the opportunities and challenges afforded by different monetization models is critical for companies to succeed today in increasingly competitive and global markets,” said Serge Landry, Executive Director of the CIAIC.
The study is intended to provide Canadian digital media companies with strategic information as they seek to monetize their content across multiple platforms and in an increasing number of markets worldwide. The authors focused primarily on games and applications but the report also provides an overview on monetization opportunities for convergent content which is produced as an extension, or in relation to a television program.

“This new study is a key part of the CMF’s objective of providing the Canadian digital media industry with valuable industry intelligence,” said Valerie Creighton, President and CEO of the Canada Media Fund. By supporting strategic industry research on monetization, the CMF aims to strengthen the Canadian digital media industry’s ability to continue to innovate with new products for the benefit of Canadians and world markets.”

About the Canadian Interactive Alliance
The Canadian Interactive Alliance / L’alliance interactive canadienne (CIAIC) CIAIC is a national not-for-profit association and the voice for Canada’s interactive digital media industry nationally. Founded in 2005, the CIAIC represents nearly 1,000 companies working in and serving the interactive digital media industry from coast to coast. Its membership is comprised of seven provincial new media associations, including Interactive Ontario, DigitalBC, Digital Alberta, SaskInteractive, New Media Manitoba, Alliance numérique, and Interactive Media Association of Prince Edward Island and more recently two new associations in Newfoundland and Labrador and in Nova Scotia have joined the CIAIC.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. Please visit

FINAL Monetization report- November 7 2014

Published by CIAIC

CIAIC, a non-profit trade association founded in 2005, relies on partnerships to build on long standing tradition and to position Canada as the best place in the world to make video games, in line with two main objectives: - To facilitate great networking with international VIPs including publishers, investors and studio heads; and - To give Canadian game developers a chance to celebrate their great accomplishments.

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